At Living Lines Agency, we specialise in creating brands and designing marketing communications for leaders, innovators, and entrepreneurs. Our goal is to help you establish a strong brand presence and effectively communicate your unique value proposition to its target audience.
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With our extensive design experience and deep knowledge of the construction sector, we are dedicated to achieving branding excellence. We recognise that every brand is unique, which is why we provide a personalised and approachable service. Our commitment to creative collaboration ensures a successful partnership in bringing your brand vision to life.
Susan is a seasoned professional with 30 years of experience in the design and brand building industry. She has a unique talent for using design to effectively communicate and help business owners showcase their potential in today's crowded markets. Susan is passionate about her mission to assist clients in standing out from the competition.
Susan has worked as a brand strategist for well-known construction and infrastructure companies. Her expertise lies in creating, evolving, and implementing compelling messages and core concepts across various touchpoints. She understands the importance of crafting a cohesive and impactful brand identity that resonates with the target audience.
Before establishing Living Lines Agency, Susan embarked on a different path in the retail sector. She travelled extensively and founded niche retail companies, where she served as both the brand developer and General Manager. This experience allowed her to delve into the psychology and connection behind the world's best retail brands. It was during this time that Susan honed her skills in understanding consumer behaviour and translating it into successful brand strategies.
Although the transition from retail to construction may seem like a significant shift, Susan's family background rooted in a haulage business in Wales, UK, has provided her with a deep understanding of the industry. She brings an elevated sense of style, a clear message, and a focus on building trust to all her clients at Living Lines Agency. Susan is committed to helping businesses in the construction and infrastructure sectors achieve their branding goals with creativity and expertise.
We deliver results-driven solutions, specialising in branding, marketing, and communications for the architecture, engineering, and construction sectors. Our expertise ranges from creating new brands to transforming existing ones and exploring new revenue streams. We are experts in crafting impactful brand experiences.
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This is the discovery point, and it builds the foundation of every project. In this phase, we delve into your business, understanding brand challenges and defining your unique differentiation within the industry.
In the conceptual stage, we visually lay out and prepare the concepts for presentation. This collaborative process allows for open discussions and the exchange of ideas between both parties.
Based on research and strategic insights, our team meticulously crafts your business identity, ensuring a cohesive and impactful representation of your brand.
The devil is always in the detail. During this phase, we craft, fine-tune, and perfect every element of your project. No detail being too small, and every project refined to perfection.
Seeing a brand come to life is the driving force behind our work, and the rollout stage is an exciting part of the process. Our goal is to make your brand greater than the sum of its parts, by ensuring that every element contributes to a cohesive and impactful brand experience.
Great brands need to evolve alongside the market while staying consistent. To be effective, your brand identity needs to be relevant and sustainable over a long period of time. We pride ourselves on crafting brands that continue to grow and evolve.
42a Burnell Street,
Russell Lea, NSW 2046 Australia
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