So, you've received ISO accreditation — now what? Construction and engineering firms often spend tens of thousands of dollars achieving an ISO badge, and most of them fail to take advantage. To earn back these substantial costs, it's important to engage in credibility marketing. Whether it's creating a capability statement, developing a new website, or engaging in a social marketing campaign, there are lots of ways to spread the word. Let's review triple ISO certification and find ways to leverage this standard to stand tall and put your head above the crowd.
The International Organisation for Standardisation (ISO) is the world's largest developer and publisher of professional international standards. There's a wide variety of standards out there, with over 20 million businesses certified or recognised across the globe. In Australia, the most common ISO accreditation is ISO 9001 - Quality Management Systems. This standard is available as a triple certification, alongside ISO 14001 and OHSAS 18001.
In the construction and engineering fields, reputation is everything. As a central component of your character, credibility is a measure of how believable and trustworthy you are perceived to be. Credibility marketing attempts to communicate this value with things like certifications, security badges, industry awards, customer reviews and ratings, and testimonials. When you establish credibility among your market, you are building trust in your brand.
The triple ISO accreditation is a massive achievement, and it shouldn't be underestimated. Not only is it a significant financial investment, but it also helps to highlight your professional capabilities and attitude. ISO certification is important to your existing and potential customers, and it's a great way to set yourself apart from the competition.
If you've invested in ISO triple certification, it's important to let people know. After all, building market credibility is one of the primary reasons for obtaining certification in the first place. There are lots of ways to inform the world, from your capability statement and website to your social media and marketing materials.
In the construction and engineering sectors, your capability statement is one of your most important assets. This essential document helps to highlight your strengths and build trust across your market. Your capability statement should be added to your website as a simple download and included on the Features section of your LinkedIn profile.
Your website plays a central role in your business, not just promoting your products and services but also acting as a vehicle for your long-term branding. You can add ISO logos to a dedicated accreditation page and include them on the footer section of your home page, about page, and services pages.
Success in the construction and engineering sectors depends on communication. As a business owner, you are required to contact clients regularly through email. You can include ISO logos on your email signature and alongside your logo. Emailing existing customers and prospects with your new status is also a great idea.
Regardless of your business type, social media is a great way to spread the word. When you receive accreditation, you should post it on LinkedIn and other social media profiles. Social media is a good way to build a community around your brand, and ISO certification is a great way to get noticed in a competitive landscape.
ISO accreditation is easily added to marketing materials, including both online and offline resources. For example, you can add an ISO badge to vehicle signage, letterhead templates, or online ads. If you run conventional advertising campaigns, you can also include certification in print ads and billboards.
If you’re thinking about ISO accreditation, it's important to plan ahead and make your investment count. Standing tall and informing the world of your achievement is a great place to start. With this important foundation, you can build credibility, start conversations, and inspire trust to drive long-term growth.
For information or advice about promoting the capabilities and accreditations of your business, please contact Living Lines today.
For more information and branding advice, contact article author and branding expert, Susan Jones, director of Living Lines branding agency on 0410 590 737.
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