Architectural Door Hardware (ADH) offers a state of the art online and retail space for high-quality door hardware. This family-operated business has built its reputation on strong service, state-of-the-art procedures, and extensive product knowledge. There is a great awareness of the brand among builders, designers, architects, and homeowners. To reach its full potential, however, the company needed to position itself as the market leader.
When re-launching the business, the team at ADH approached prestigious manufacturers and commissioned a top local architect to redesign its showroom. We were asked to create a new brand identity, based on the company's existing brand essence: "Where building door hardware solutions is a fun, creative and inspiring experience."
We refreshed all visual language to reflect innovation and creativity across customer touchpoints. We started with additional colours, logo applications, and brand identification, and we created innovative launch material, corporate content, and promotional items. Everything was delivered via a comprehensive calendar of marketing events and social media strategies, and all material was designed, project-managed, and printed by our team.