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Facility Design Group

DISCIPLINES

Facility Design Group

Facility Design Group (FDG) is an architecture and construction business specialising in leisure centres and civic projects. It has extensive experience designing and building wet and dry leisure centres across Australia. Owner Stephen Johansson and his team combine architectural expertise with practical construction knowledge to bring communities together. The company has a great reputation for delivering impressive results on budget and within deadlines.

After completing more than 64 leisure projects, the FDG brand was in need of a refresh. The business was being passed over for tenders, and Stephen was even considering retirement when a family member introduced us. We researched the company, analysed the market, and gained an understanding of Stephen's professional passion and unique business perspective. While the company was amazing and Stephen's passion was obvious from the start, sometimes this is just not enough.

We implemented a new brand identity with a strong logo and unique colour scheme, and we used these elements in marketing material, PowerPoint templates, and web content. We also created unique wet and dry versions of a business capability statement, and added new images in an eye-catching project gallery. The transformational rebrand of this business has made an enormous difference, with FDG able to attract new clients and expand operations in their market.